A friend sends you a Spotify link. You’re an Apple Music subscriber. You tap it, Spotify opens (or the App Store depending no your setup), and now you’re searching for the song manually. Or someone in a group chat drops an Apple Music link and half the group can’t use it. It’s a small friction, but it happens (at least in my group chats).

TuneLink fixes this. Share a link from one service, get the equivalent on the other and it’s automatically added to your clipboard.
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