For those who haven’t heard of the show, Kirk attempts to answer the question:
How do you create happy customers and earn more money?
Of course, the goal isn’t all about money. It’s about building successful, sustainable businesses and making sure you aren’t underpricing yourself for the services and/or products you offer.
This is something I think many freelancers or those who are self-employed struggle with managing. At least, that’s something I’ve experienced in my own career (and something I still work to refine).
And that’s why I was happy to participate on the show.
The Art of Value
To be a bit clearer, the underlying idea of the Art of Value is a business model:
Art of Value is a business model that aligns the interests of the customer and the professional through a fanatical focus on value.
Sounds neat, right?
It’s definitely a far cry from the charge-by-the-hour or see-what-sticks model many people – especially those in WordPress – are used to trying. This isn’t to speak ill of the community, though. On the contrary, it’s meant to help (both myself and others).
During the episode, you’ll hear Kirk and I talk about a number of things. One of the things I appreciated most is how Kirk is able to innately tease out a core point of something I’m saying and distill it down to its simplest form.
I recommend listening if for no other reason than to hear Kirk take a given idea with which many of us are familiar and to translate it into a simple, memorable idea.
I certainly enjoyed being on the show and look forward to potentially participating in another episode.
Ultimately, I had a blast. I’m certainly in good company of other people (who have built larger businesses than I have), so I definitely recommend listening to their episodes, as well.