As someone who continues to participate in the WordPress economy, specifically in developing custom solutions for others, and as someone with many friends and acquaintances who are also developers, I know that one of the hardest things that we can do (aside from naming things) is branding and marketing a product or business.
I’ve written about Freemius a few times in the past (with the most visited post being All About Freemius for WordPress).

As such, I’m a fan of keeping up with what they are doing. Recently, they released a We Got Your Back program that aims to provide a solution to the problem marketing, branding, and so on of products those of us in WordPress build and strive to provide in WordPress.

