Author: Tom (Page 302 of 434)

I’d venture to say that most anyone you ask will say that a product’s landing page design plays one of the most important roles in generating conversions. After all, why else would we have tools and products dedicated solely to studying visitor analytics, data tracking, a/b testing, and so on?

Common sense, right?

Granted, there are certain things that are known to work when building landing pages. That is to say that there are principles that are tried, true, and proven as it relates to creating landing pages for working to sell products to users.

The thing is, all of these principles can be dressed up differently depending on the color scheme, company branding, culture, verbiage, and so on.

With that said – and I’m sure there’s an answer for those of you who are designers, marketers, and/or usability experts who are reading along – how much, if at all, does the consistency of landing page design matter for products that belong to a single brand?

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Anyone that does design or development (or even writing, really) as either a hobby or for a living knows that feeling of going back and looking at their old work – and cringing.

We know that we’re making progress in our work when we look at something we once did and think “What was I doing?”

The funny thing is, whatever we’re designing, developing, or writing today is going to be treated that way sometime in the not-so-distant future, right?

I digress on that point.

Anyway, for me, one of the things that I find myself debating is how long I should keep some of my open source code repositories around.

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