One of the business models that is common (although not as common as it used to be) in the economy of WordPress is the unlimited support for for a single purchase. That is, you buy a theme or a plugin, and you pay for the product and the purchase often includes a license for lifetime support.
For those of you who have made a similar purchase, then you’ve likely seen some type of pricing defined like this:
- $X for the purchase of the product
- Use the product on Y number of domains
- Unlimited support and updates
And then the above scheme is tiered such that X and Y change based on the amount of money paid toward the product.
But, like I said, this is nothing new and it’s something that we see frequently see, but anyone who has worked with this particular business or who followed this through to its inevitable conclusion realizes that this is a completely unsustainable business model.
To that end, if more small businesses based on WordPress want to have a better shot of “making it” (where “making it” is defined as staying in business – not some arbitrary amount of money to be made), then this particular pricing model needs to die.