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Just a little over a month ago, I shared a post in which I attempted to gauge interest about those who are looking for how to build an online store using WordPress.

In the post, I distilled it down to this:

I’m going to walk you through the process of what I did to launch The Pressware Shop and help you avoid the pitfalls that I encountered along the way.

Obviously, this is something that’s a bit niche in that it deals with WordPress and it’s talking about how to sell digital products using the platform; however, I received enough feedback to move forward with the event.

How to Build an Online Store With WordPress

Before we jump into the details of the event (that is, purchasing tickets, the schedule, etc.), I thought I’d summarize everything that I’m going to cover starting from the most general information down to the specifics of what will be covered.

Build an Online Store

Let’s take something like this, and put its inventory online with WordPress.

In the course of two hours, we’re going to cover the following:

  • The importance, significance, and rationale behind a local development environment
  • Various software that’s available to easily setup environments regardless of your operating system
  • The basics of source control and why you should be using it
  • Setting up a staging environment, why this is important, and how to use it
  • Setting up a production environment, why this is important, how to use it, and why you should never use it to test code
  • The importance of having someone else proof read your work
  • Plugins that I believe are necessary and helpful to setup a shop for selling and distributing digital goods
  • All about SSL certificates and why you’ll need one
  • Some suggested themes that make for quality storefronts to help get you started
  • …and more

Additionally, attendees will be receiving the following two bonuses:

  1. The Price is Right by Chris Lema. When Chris teaches these principles with you in person, you’re looking at paying $500 / hour. All of the ideas that he covers have been distilled into an eBook which is normally sold at $20. In order to make sure that you have everything you need to know in order to strategically set the price of your products, this eBook will be available for completely free.
  2. Discounts for Easy Digital Downloads. Pippin Williamson, lead developer of EDD, has been kind enough to offer a coupon code exclusively for those of you who attend the event.

Ultimately, my goal is to make sure that you have the foundational understanding and tools necessary to go from setting up a local installation of WordPress, building a store, testing it online, and then releasing it for the public to use.

Event Details

In the initial post, I said that there would be no limit to the number of people who could attend, but for those of you who have heard me speak and previous engagements or who have attended other events that I’ve held online, you know that I like to keep a laid back, conversational nature to the events.

As such, this event is only going to accommodate 14 people (excluding myself). This should keep the event at a manageable level and should also make it much easier for us to have helpful conversations once the initial talk is done.

Of course, if there’s more interest, then I can always hold another event. If you’re unable to register, let me know and I’ll see about scheduling another.

Anyway, with that said, here are the event details:

  • For this initial group of 14, tickets are $29 and are able to be purchased here.
  • Tickets are sold on a first come, first serve basis.
  • The event will be held on Thursday, August 14th at 2pm EST.
  • We will meet in a private online meeting for which I’ll be providing the software.
  • The event will require a two-hour time block (but may be shorter depending on our conversation).
  • I’ll be in touch with everyone via email leading up to the event.
  • There’s going to be ample opportunity for questions, answers, and general conversation after the initial presentation so that we cover as much information as possible.

So there you have it. If you have any questions, let me know via email; otherwise, purchase a ticket and I’ll see you at the event!