Last week, I did a “soft launch” for the upcoming release of Mayer. “Soft launch” may even be more of an overstatement. Honestly, it was nothing more than a tweet to the landing page that I setup to prepare for the launch.
By landing page, I’m not talking about the type of pages that basically announce that a product is coming and that [may] attempt to collect an email address for when its ready.
Instead, I’m referring to product landing pages that detail the product and provide calls to action for purchasing the product, how to find more information, and/or that details features, and all of that fun stuff.
But as I’ve been thinking of additional projects that I hope to release throughout the year, I’ve been thinking about landing page consistency for products across a given brand, and how much it matters.