One of the phrases many involved in software will likely hear (especially early in their career) is “Ship fast and iterate.”
And there’s definitely something to that when it’s been implemented correctly. But when I’ve watched others trying to adopt this idea when building something for WordPress, it seems like something gets lost in translation.

No, this is not a critique of other companies or developers. No, this is not saying that we’re all like this. No, this is not saying that I’m above this.
If anything, it’s a reflection on the idea and what it means for those of us who are building things on WordPress and how we may be more more mindful of the work that we’re doing.



