One of the things that I think is easy to forget about working within the WordPress space is that we’re often talking to a circle of [many of] the same people. By that, I mean that developers are largely talking to other developers (and likely some designers), designers are talking to other designers (and likely some other developers), and so on.
I mean, I have no expectations that anyone who reads this blog is outside the scope of someone who writes or wants to write WordPress code.
And though there’s nothing inherently wrong with this – I mean we’re naturally all about creating groups and communities – I think that it can negatively influence how we may be marketing our products or even discussing our work with other people.
In fact, I’d argue that one of the biggest problems that we have as it relates to marketing our WordPress projects is the fact that we use phrases “clean code” or something similar when trying to sell others on our work.