How to Build an Online Store Using WordPress

Earlier this week, I finally launched The Pressware Shop; however, this post doesn’t really have anything to do about that. If you’re interested, you can easily read more about it.

How To Build a Shop

But this has more to do with you and for those of you who are interested in how to build an online store, in getting into selling digital products – specifically through WordPress – but aren’t really sure where to start.

How to Build an Online Store

Specifically, if you’re someone who has a theme, a plugin, or even something that isn’t even related to WordPress, but you’re comfortable enough with the platform to understand how to install a theme, and install a few plugins, but aren’t really sure how to make them work together or how to handle things such as SSL certificates, then I’d like to help.

In short, for anyone who is looking to use WordPress to begin selling digital goods, then I’m going to be holding an invite-only hangout where we can chat about everything that goes into building an online store.

Specifically, I’m going to talk about the following:

  • The importance of setting up a local development environment
  • The basics of and the importance of source control
  • Defining a staging environment, why it’s important, and how to keep it in sync with the development environment
  • Defining a production environment, why it’s also important, how to keep it in sync with the staging environment, and why it should never be used to test code
  • Why having someone proof your work matters
  • A couple of themes that make for good storefronts
  • The plugins that are necessary to setup a basic shop

I’ll also talk about how to go about running a launch that will garner attention and hopefully help get you a few sales within the first 24 – 48 hours of taking the site live.

Note that this  is not a technical talk. This is geared more towards beginners and intermediates who are comfortable with WordPress, themes, plugins, S/FTP, but may need some direction or a plan of action for how to begin selling products online.

I know, I know. This sounds a lot like marketing speak and I hate that, so if I had to put it in my own words I’d say this:

I’m going to walk you through the process of what I did to launch The Pressware Shop and help you avoid the pitfalls that I encountered along the way.

Hopefully that’s sounds a little more personable.

What Are the Details?

Right now, it’s just in the planning stages, but here’s what I have for you right now:

  • The price will be $29.
  • There’s no limit to attendees, though we may split the group into smaller numbers based on attendees.
  • It will be held via private hangout session.
  • The event will be no longer than two hours.
  • I’ll make sure to stay in touch with everyone by email in the days leading up to the meeting.
  • Because of the flexible nature, I’m looking to find a time that works best for everyone (we’ll chat via email).
  • There will also be plenty of opportunity for questions and answers to make sure that we’ve covered as much material as possible.

So here’s the deal: There’s no registration form – at least right now – instead, I’m looking to see who’s interested in actually doing this.

Comments are closed on this post, so please shoot me an email directly if this is something that you’d definitely attend. My goal is to make it affordable, to make sure that everyone who is interested can make it (so it will take some coordination of dates), and walks away armed with everything they need to build an online store.

If this is something that you’re going to attend (again, don’t worry about the date right now), then contact me. I’m generally only interested in hearing from those who are definitely going to come, but if you have questions don’t hesitate shooting me a note.

Once we have a date and time selected, I’ll be sure to post a follow-up post so those of you who just want those types of details will have it available.

So let me know!