The conversation about the ethics of what it means to copy WordPress plugins, theme, applications, and more isn’t new. In fact, just the other day, I was having a conversation with a friend of mine about what competition looks like in various marketplaces.
Based on my conversation with him (and a number of others, for what it’s worth), there tends to be two schools of thought on releasing products into a marketplace that can be summed up in the following two statements:
- If a similar product already exists, don’t do it.
- If a similar product already exists, do it.
Sure, that’s an oversimplification of the idea and there’s a lot to be said about both; however, I’ve seen this same thing discussed in the context of both WordPress theme and plugin development.
Specifically, the quote I read was as follows:
1. Check the plugin repository to see if similar plugin exists.
2. If so, don’t reinvent the wheel.
Initially, I categorically disagreed with this perspective. Continue reading

