This is one of those posts that’s driven by my own personal experience and nothing more. I know there are tons of books, articles, blogs, and probably even tweets that would disagree with what I’m going to share, but as someone who has worked for himself for the last half a decade or so, I figure it’s something worth talking about if it’s only tangentially related to WordPress (or running your own business).
Furthermore, I rarely discuss business-related topics here. There are others – like Chris and Curtis – who do a far better job than I ever could.
Nonetheless, as someone who’s done enough project proposals and free estimates – just like most freelancers, agencies, and so on – I’m coming to the conclusion that, at some point, estimates in software aren’t enough if they are free. There’s more to it than that.
And when you’re livelihood depends on your business and your business depends on cash flow and putting effort into trying to land a project that results in no cash flow negatively affects your livelihood. Thus, there has to be more that goes into drafting a proposal that just coming up with a document to send to your potential client.
So I suppose that’s the TL;DR version of the experience(s) on which I’m going to elaborate.



