One of the things with which I’ve just started experimenting is soft launches of product updates. That is, I’m providing updates to users of certain plugins through automatic updates in order to garner feedback – if any – prior to announcing it and launching it to everyone else.
For those involved in the software world, this is nothing new, but for those who are just getting into building products for others or who are looking for ways to test the proverbial waters of their projects without a public announcement for every single release, then this isn’t a bad idea.
Wikipedia defines a soft launch:
A soft launch is the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product’s usage and acceptance in the marketplace, before making it generally available as a hard launch or grand opening.
I think the idea of soft launches, open source, and the general WordPress economy is a really broad topic about which there’s a lot to discuss, but I thought I’d share some quick ideas based on my experience for those who are looking for a process on how to perform soft launches of their work with their existing customer base.